Super Bowl Halftime Producer Talks Justin Timberlake, Prince, and Confirms: ‘There Was Never a Hologram’ (EXCLUSIVE)

Super Bowl Halftime producer Ricky Kirshner proudly is not on social media and even admits to still using a flip-phone. But there was no avoiding the barrage of rumors the day before Sunday’s Super Bowl in Minneapolis stemming from a single unconfirmed TMZ report that halftime performer Justin Timberlake would incorporate a hologram of the late, legendary Twin Cities native Prince into his set.

The story posted in the wee hours of Saturday morning, quickly spread onto other sites and by afternoon even Prince’s longtime friend and collaborator Sheila E. had weighed in, tweeting “Prince told me don’t ever let anyone do a hologram of me. Not cool if this happens!” The rumor gained momentum all day — with reps for the Super Bowl and Timberlake declining comment — until ultimately it was Sheila who calmed the situation, some eight hours after her initial Tweet, posting: “Family, I spoke w/Justin 2nite and he shared heartfelt words of respect for Prince & the Purple fans. I look 4wrd 2 seeing what I’m sure is going 2 be a spectacular halftime show. There is no hologram.”

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